Who Needs Digital Marketing?

What is digital marketing?

Do you know that Digital Marketing is a new skill that is adopted by every business selling products and services?

Digital marketing is a new way to promote business products and services on the web through various platforms. Gone are those days where the products and services are taken to a publication house to advertise. Today, every business has its own content and digital marketing towers that continuously focus on innovative ideas to present its products and services to reach millions of customers worldwide. Organizations have been spending a hefty amount on digital marketing.
Digital Marketing and its strategy have changed the whole process of marketing in this digital space. People have gradually moved from traditional marketing to Digital Marketing as it is cost-effective and easy to customize the campaign.

Who Needs Digital Marketing?

Every business selling products or services needs digital marketing.

What are products?

There are 2 types of products, physical and virtual products
Physical products are tangible products that can be touched and felt by us. Example: Clothing, Accessories, etc.
Virtual Products are intangible products that cannot be touched or seen by us. Example:
A web application software, an SSL certificate, etc.

What are services?

There are two types of services, physical services, and virtual services
Physical services are those services that we experience when someone physically delivers to us. Example: Electrician, Plumber, Food delivery, Zomato, Swiggy, etc.
Virtual Services are those services that are delivered via the web, for example, a hosting service, Amazon prime video, Netflix, Hotstar, etc.
All these product and service needs digital marketing to reach millions of customers. The power of digital marketing has proven its dominance in the market hence businesses have now started adopting this new skill to have a grip over its product and service.