How to use digital marketing for your business?
Table of Contents
How to use digital marketing for your business?
We are living in an unstoppable digital world today. What do we mean by digital?
In a layman’s term, Digital is expressed as series of the digits 0 and 1, typically represented by values of a physical quantity such as voltage or magnetic polarization. Confused??
Example: (a clock or watch) showing the time by means of displayed digits rather than hands or a pointer
People want results quickly as they don’t have the patience anymore, and with that digital and cutting-edge technology has made it all possible for everyone. Earlier we all use to calculate numbers in papers before we had electronic calculators launched in the market. Similarly, nowadays businesses want their product and services to be consumed and served to their desired audience with the help of digital technology.
Irrespective of the business model you are in, B2C or B2B, you need digital marketing to reach your target customers.
How to use digital marketing for B2B customers? The answer is not that simple. Let’s see how does it work for the B2B business model.
B2B business model is basically for the business-to-business group. Example: For products Manufacturers or Wholesalers dealing in bulk quantity. For services, SAAS to Enterprises Domain and Hosting providers etc.
Also read – Who Needs Digital Marketing?
Digital marketing is a new digital skill that is used to promote any product or service online. As mentioned above irrespective of the business model you are in B2C or B2B you need digital marketing.
Digital Marketing consists of many significant aspects one should optimize in order to achieve the desired goals of the business such as Blogging, Email Marketing, SEO (search engine optimization) Social Media Marketing, Lead Generation through lead magnets, paid ads such as Facebook Ads, Google Ads, YouTube Ads etc.
All these components of digital marketing play a very vital role to run a successful business. Let’s look at each component what it is and how it works in brief.
- Blogging
Blogging basically expresses your writing skills through your passion which drives traffic to your article which is self-published online. It is very important for every business to write a blog post and publish online to keep their audience updated. The more relevant information you publish the more traffic you can drive to conversion. Hence business use blogs as a digital marketing for the business.
- Email Marketing
Email Marketing is another important component of digital marketing for any business to reach their customers. It does not start with a direct conversation.
When a lead is generated through a lead magnet, data is shared by the customer in exchange for a free e-book, a free consultation call, etc. Once the data is received, an Email marketing campaign begins to nurture the lead until the customer is converted. This shows how significant email marketing is for business.
- SEO (Search Engine Optimization)
SEO is search engine optimization, in short how the content of the product or service is optimized on google or any other niche specific search engine. Google is the major player in the market when it comes to search engine. 95% of the market is dominated by Google.
Predominantly every business, start-up, and entrepreneurs uses google to rank their web presence in order to drive traffic to their website or landing page. The more relevant keyword is optimized in the search engine the better the conversion is seen. PageRank (PR) is an algorithm used by Google Search to rank web pages in their search engine results. PageRank is a way of measuring the importance of website pages.
According to Google: PageRank works by counting the number and quality of links to a page to determine a rough estimate of how important the website is.
- Social Media Marketing
With this new age, social media has drastically changed for everyone, earlier the platform was used to share views and thoughts as text, pictures or videos. However, now with the amount of consumption of social media platform, it has generated a massive opportunity for businesses to promote their products and services.
Businesses have started using different social media platforms as marketing tools to drive sales. When people spend maximum time on social media sharing their likes and interests, it creates an opportunity to track human behavior through various tools like Facebook pixel, Google Tracking Manager, etc. Social Media marketing hence nowadays widely used as a digital marketing tool.
- Lead Generation through lead magnets
Lead Generation means acquiring information of the customer. This information can be contact number or email address. Lead Generation is another significant component of digital marketing for any B2B business model. Leads are nothing but the information someone has shared with you in exchange of a free service, free E-book, free audio file, or free consultation call.
Businesses can use landing pages using WordPress or any other third-party tool to generate leads. There are various third-party tools available, for example, Mailchimp, Convert Kit, etc. Lead generation itself is a niche in digital marketing. Businesses need leads and the sales team nurtures the leads so that the customer can transact with the business. Lead Generation hence being used by any business as a digital marketing tool to meet their goals.
- Paid Ads (Facebook Ads)
Facebook is not JUST a social media platform anymore as it has started monetizing the platform by offering Ad services to every business in the world. Start-up, Entrepreneurs can now set up their business page and connect with people to generate business opportunity. Facebook Ads basically is an outbound ad that can target user based on the behaviour as it gets pixeled on the user’s device through
Facebook pixel. Business can now optimize their desired audience in a simpler way as it has multiple options to choose from. The platform has already captured huge data which helps Facebook to optimized the ads for business to the right audience based on the age group, location, interests, hobbies, and behavior, etc. Hence businesses can spend a portion of their revenue by using their tactics on Facebook ads as a marketing tool.
- Google Ads
Google Ads is another important component of digital marketing that can be used in business to promote the product or services. Google being the number one search engine has 95% market share in the world. Businesses can now use google ads to rank their web page at the top to drive traffic. Google Ads is an inbound ad that provides the most relevant and accurate result when a user runs a query in the search engine. Hence Google ads play an important role in business to reach the desired audience.
- YouTube Ads
YouTube is the second largest search engine in the world. This platform helps user or business to display the videos of their business product or services. Visual ads are very powerful ads because they can stay in the memory for a very longer duration. Running creative and informative video ads help business to achieve their desired goals. Hence YouTube ad is important and can be used as a digital marketing tool for any business model.
Read More – Internet Marketing – The Complete Beginner’s Guide 2020
Digital Marketing Courses – By Digital Deepak
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